As the popularity and competition at ICO market increases, the complexity and the budget of campaigns escalates. Promotion methods, which use standard marketing tools become less efficient or irrelevant, since ICO and cryptocurrency advertising is banned on the most popular platforms (Google, Facebook, Twitter, Bing, and etc.).
One of the most important aspects of a successful ICO is a direct contact with a potential investor, which is provided by Airdrop.
*According to data collected by the Digital Forest company during several Airdrop campaigns, ROI can be up to 7000%. When we compare Airdrop to email marketing, one of the most successful tools, ROI in the latter can be up to 675% (according to the Profitworks company).